Saw this little gem late night. Certainly a ballsy move on Buckley's part, but smart as hell when you stop and think about it. When you're an OTC cough medicine how do you differentiate yourself; it's a commodity as far as most of us are concerned. This 10 second spot worked for me on a couple levels. First off the initial shock made me gag and laugh, making it hard to forget. Secondly, that they openly admit their product tastes awful establishes their honesty - making the claim that "It Works" seem that much more plausible. Variations on this ad include "Public Restroom Puddle", "Trash Bag Leakage", "Used Mouthwash", and "Spring Break Hot Tub Water."
Sunday, November 11, 2007
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