Colour

The Sony Bravia campaign certainly isn't a secret (you know your commercials are a big deal when they each have their own 'Making Of' featurettes). If you haven't seen them I would encourage you to take the time and watch the high-rez versions on their website. They are beautiful.

The bouncy ball spot fills me with such a wonderful wave of melancholic nostalgia that I am nearly moved to tears every time I watch it. 

And believe me, the next time I'm in Best Buy trying to decide what TV to drop 5 grand on, you better believe it's going to be on the one that made me cry.